About Me

I am a recent graduate of Virginia Tech, holding a Bachelor’s degree in Advertising. Over the past two years, I’ve gained hands-on experience in Marketing through dynamic internships that allowed me to hone my skills in digital media, creative strategy, and audience engagement. Currently, I work as the Lead Digital Media Assistant for Virginia Tech’s Career and Professional Development office, where I oversee digital campaigns, content creation, and website development to support student success. My passion for curiosity and understanding diverse perspectives has been the driving force behind my ability to capitalize on creative projects, some of which are showcased here in my portfolio.

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Marketing Professional

Experience

Lead Digital Media Assistant

March 2024 - Current

Support and promote office projects, as well as develop advertising campaigns for the Career and Professional Development grant projects.
Utilize UConnect to design and implement a responsive and user-friendly departmental website, incorporating career resources, dynamic content, and analytics to improve user accessibility and engagement.
Supervisory responsibilities for the departments Assistant Digital Media interns.
Created more than 30 high impact promotional posts.

Events and Digital Media Assistant

August 2023 - May 2024

Manage the uploading, editing, and captioning of videos for the office social accounts.
Increased audience engagement by 25% and followers by 30% through curating and posting social media content in feeds and in stories/reels.
Assist with setup and logistics of both in-person and virtual events.

Marketing Intern

June 2023 - August 2023

Conducted research on competitor marketing and digital content.
Developed designs, strategies, campaigns, and analyzed research for the "Say It" campaign, a youth-based prevention initiative that promotes conversations about mental health and substance use.
Developed marketing strategies that catered to youth by holding focus groups, evaluating responses, and proposing ideas.

HerCampus Social Media Designer

January 2023 - September 2024

Created social media posts on Instagram and TikTok multiple times a month.
Accumulated 80K views and 10K likes on one of my TikTok promotional posts.
Awarded 2023 HerCampus winner for highest social engagement in a University across the U.S.

Communications Secretary for Alpha Phi Omega

May 2024 - December 2024

Executive role for gender-inclusive service fraternity in charge of organizing and facilitating all forms of communication within the fraternity through google groups, listervs, newsletters, slack, and more.

About Me

Marketing Professional

Experience

Lead Digital Media Assistant

Events and Digital Media Assistant

August 2023 - May 2024

Manage the uploading, editing, and captioning of videos for the office social accounts.

Increased audience engagement by 25% and followers by 30% through curating and posting social media content in feeds and in stories/reels.

Assist with setup and logistics of both in-person and virtual events.

Marketing Intern

June 2023 - August 2023

Conducted research on competitor marketing and digital content.

Developed designs, strategies, campaigns, and analyzed research for the "Say It" campaign, a youth-based prevention initiative that promotes conversations about mental health and substance use.

Developed marketing strategies that catered to youth by holding focus groups, evaluating responses, and proposing ideas.

HerCampus Social Media Designer

January 2023 - September 2024

Created social media posts on Instagram and TikTok multiple times a month.

Accumulated 80K views and 10K likes on one of my TikTok promotional posts.

Awarded 2023 HerCampus winner for highest social engagement in a University across the U.S.

Communications Secretary for Alpha Phi Omega

May 2024 - December 2024

Executive role for gender-inclusive service fraternity in charge of organizing and facilitating all forms of communication within the fraternity through google groups, listervs, newsletters, slack, and more.