My Work

This is a collection of projects I have worked on in recent years. Combined is an Ad Plan, Ethics Project, Capstone Project, Marketing Content, Brochure, Interview, Papers, and more.

Ad Plan

This project was completed during one of my Marketing courses at Virginia Tech. I developed a complete Ad Plan for Milkcraft, a local ice cream company.

Ethics Project

This ethics project highlights the culmination of knowledge I gained during my Advertising Ethics course at Virginia Tech. Featured is a detailed analysis of the Volkswagen Dieselgate scandal.

Capstone Project

For my senior capstone project in my Design Technology minor, I was instructed to create a piece of substantial work on something I am interested in. My topic explored the development and product design of furniture made for animals but designed for the human eye. By the end of the year, I had developed several physical models of one of the designs.

Marketing Content

Featured are examples of marketing material I have created throughout my coursework and internship experiences.

Brochure

This project was completed for an assignment in my Visual Media class. The assignment was to create a brochure that revolves around my theme of nature.

Video Interview

This project was completed for an assignment in my Visual Media class. The assignment was to cultivate an intriguing interview with a professional in our field of choice using A roll, B roll, and voice-over utilizing Adobe Suites.

Papers

This is a culmination of essays and papers that I have worked on in recent years. They cover a variety of topics ranging from issues relevant to the Virginia Tech community to an analysis of Neil Postman.

Social Media Analytics Project

For my social media analytics course I worked on a semester long project to rebrand a local business. I chose Bloom Hill Farms, a local ice cream shop and farm located in West Hartford, CT. Throughout the project, I set KPIs for my social media accounts and campaigns, analyzed social media analytics, conducted regular social media audits, developed a social media strategy, created and monitored budgets for promotional social media posts, managed calendars, and assessed and handled social media crises. The plan and strategy closely mirrors the "Ad Plan" shown in the first project on this page. These plans were done in tandem and focused on the same goals and strategies.

COMING SOON

Coming Soon: Say It Campaign

Through my marketing internship with Scout Collective, I worked on developing ideas, concepts, and designs for a campaign for the town of Clinton, CT. The campaign focuses on encouraging high school students to "Say It", and not be afraid to tell people how they really feel. The project has not been published yet but will be added before the end of the year.

Come back later to take a look at this amazing campaign.